Title tag. Meta description. Image alt text.
These are the essential on-page SEO factors most of us
digital marketers start with these days. But just because you see the green
light checked in your Yoast SEO
WordPress plugin, it doesn’t mean your work is done. You can
always do better by expanding your knowledge.
It’s not always easy to pick up on the cues from Google and
other search engines — especially if you’re a newbie. Thankfully, this article will
help you understand what major search engines are looking for on-page.
In this piece, you’ll learn what on-page SEO is, why it
matters, and 11 of the most important on-page SEO considerations today.
Think of this as your go-to on-page SEO factor checklist.
WHAT IS
ON-PAGE SEO?
On-page SEO (also known as on-site SEO) refers to the
practice of optimizing webpages to improve a website’s search engine rankings
and earn organic traffic.
In addition to publishing relevant, high-quality content,
on-page
SEO includes optimizing your headlines, HTML tags (title,
Meta, and header), and images. It also means making sure your website has a
high level of E-A-T – Expertise, Authoritativeness, and Trustworthiness.
On-page SEO considers various aspects of the webpage that,
when added together, will improve your website’s visibility in the search
results.
WHY ON-PAGE
SEO IS IMPORTANT
On-page SEO is important because it helps search engines understand
your website and its content, so it can determine whether it is relevant to a
searcher’s query.
As search engines become more sophisticated, there is a
greater focus on relevance and semantics in search engine results pages
(SERPs).
Download a Book here: ON-PAGE SEO BOOK
